General management subjects taught provides basic conceptual and practical knowledge required to work efficiently in industry. These subjects enable the students coming from different graduation streams to understand the working and management of business.
The Course offers four main specializations; each consisting of six subjects taught in 3rd and 4th semesters:
1. Human Resource Management (HRM)
2. Financial Management- Students will be able to acquire skills such as
3. Marketing Management: Students will be able to
4. Hospital Administration: The course helps the students to
The course outcomes are prepared for each course (each subject) after giving due consideration to the syllabus prescribed by the Mangalore University.
SEMESTER I |
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COURSE NAME: MODERN ORGANISATION AND MANAGEMENT |
COURSE CODE: MBAH 401 |
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SEMESTER I |
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COURSE NAME: BUSINESS ACCOUNTING AND FINANCE |
COURSE CODE: MBAH 402 |
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SEMESTER I |
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COURSE NAME: ORGANISATION BEHAVIOUR AND COMMUNICATIONS |
COURSE CODE: MBAH 403 |
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SEMESTER I |
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COURSE NAME: INFORMATION TECHNOLOGY IN BUSINESS |
COURSE CODE: MBAH 404 |
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SEMESTER I |
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COURSE NAME: ECONOMICS FOR MANAGERS |
COURSE CODE: MBAH 405 |
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SEMESTER I |
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COURSE NAME: ECONOMICS FOR MANAGERS |
COURSE CODE: MBAH 410 |
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SEMESTER II |
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COURSE NAME: HUMAN RESOURCE MANAGEMENT |
COURSE CODE: MBAH 451 |
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SEMESTER II |
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COURSE NAME: MARKETING MANAGEMENT |
COURSE CODE: MBAH 452 |
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SEMESTER II |
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COURSE NAME: INDIAN BUSINESS ENVIRONMENT |
COURSE CODE: MBAH 453 |
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SEMESTER II |
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COURSE NAME: BUSINESS RESEARCH METHODS |
COURSE CODE: MBAH 454 |
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SEMESTER II |
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COURSE NAME: OPERATIONS MANAGEMENT |
COURSE CODE: MBAH 455 |
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SEMESTER II |
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COURSE NAME: SUPPLY CHAIN MANAGEMENT |
COURSE CODE: MBAH 457 |
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SEMESTER III |
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COURSE NAME: ENTREPRENEURSHIP AND START-UPS |
COURSE CODE: MBAH 501 |
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SEMESTER III |
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COURSE NAME: STRATEGIC COST MANAGEMENT |
COURSE CODE: MBAH 502 |
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SEMESTER III |
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COURSE NAME: OPERATIONS RESEARCH |
COURSE CODE: MBAH 503 |
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SEMESTER III |
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SPECIALIZATON: FINANCIAL MANAGEMENT |
COURSE NAME: STRATEGIC FINANCIAL MANAGEMENT |
COURSE CODE: MBAS 504 |
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SEMESTER III |
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COURSE NAME: INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT |
COURSE CODE: MBAS 505 |
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SEMESTER III |
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COURSE NAME: TAX PLANNING |
COURSE CODE: MBAS 506 |
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SEMESTER III |
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SPECIALIZATION: MARKETING MANAGEMENT |
COURSE NAME: MARKETING RESEARCH AND CONSUMER BEHAVIOUR |
COURSE CODE: MBAS 507 |
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SEMESTER III |
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COURSE NAME: PROMOTIONS AND DISTRIBUTION MANAGEMENT |
COURSE CODE: MBAS 508 |
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SEMESTER III |
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COURSE NAME: RETAIL MANAGEMENT |
COURSE CODE: MBAS 509 |
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SEMESTER III |
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SPECIALIZATION: HUMAN RESOURCE MANAGEMENT |
COURSE NAME: LEARNING AND DEVELOPMENT |
COURSE CODE: MBAS 510 |
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SEMESTER III |
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COURSE NAME: EMPLOYEES RELATIONS MANAGEMENT |
COURSE CODE: MBAS 511 |
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SEMESTER III |
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COURSE NAME: STRESS MANAGEMENT |
COURSE CODE: MBAS 512 |
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SEMESTER III |
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SPECIALIZATION: HOSPITAL ADMINISTRATION |
COURSE NAME: HOSPITAL SERVICES MANAGEMENT |
COURSE CODE: MBAS 516 |
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SEMESTER III |
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COURSE NAME: HOSPITAL PLANNING AND ADMINISTRATION |
COURSE CODE: MBAS 517 |
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SEMESTER III |
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COURSE NAME: HEALTH ECONOMICS AND INSURANCE |
COURSE CODE: MBAS 518 |
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SEMESTER III |
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SPECIALIZATION: LOGISTICS MANAGEMENT |
COURSE NAME: FUNDAMENTALS OF LOGISTICS MANAGEMENT |
COURSE CODE: MBAS 519 |
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SEMESTER III |
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COURSE NAME: CARGO AND FREIGHT MANAGEMENT |
COURSE CODE: MBAS 520 |
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SEMESTER III |
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COURSE NAME: TRANSPORTATION MANAGEMENT |
COURSE CODE: MBAS 521 |
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SEMESTER IV |
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COURSE NAME: INTERNATIONAL BUSINESS ENVIRONMENT |
COURSE CODE: MBAH 551 |
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SEMESTER IV |
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SPECIALIZATION: FINANCIAL MANAGEMENT |
COURSE NAME: BEHAVIOURAL FINANCE |
COURSE CODE: MBAS 553 |
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General management subjects taught provides basic conceptual and practical knowledge required to work efficiently in industry. These subjects enable the students coming from different graduation streams to understand the working and management of business.
The Course offers four main specializations; each consisting of six subjects taught in 3rd and 4th semesters:
1. Human Resource Management (HRM)
2. Financial Management- Students will be able to acquire skills such as
3. Marketing Management: Students will be able to
4. Hospital Administration: The course helps the students to
The course outcomes are prepared for each course (each subject) after giving due consideration to the syllabus prescribed by the Mangalore University.
First Semester
Course Code : MBAH 401 Course Title: Principles and Practice of Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Acquire the knowledge of Management Process. CO2: Understand and apply the management function : Planning organizing, staffing, directing and controlling CO3: Meet the challenges of modern Management |
Course Code : MBAH 402 Course Title: Accounting for Managers |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand Double entry system and GAAP principles CO2: Record the business transactions in journal, ledger and trail balance CO3: Apply depreciation methods and prepare bank reconciliation statement CO4: Prepare financial statements and company final accounts, CO5: Know the concepts of Financial management, capital structure and dividends |
Course Code : MBAH 403 Course Title: Organisational Behaviour |
Course Outcomes: |
At the end of the course students will be able to : CO1 : Understand the history of Organizational Behaviour CO2: Know the individual process in organization such as learning, perception, attribution, Individual differences and motivation, CO3: Understand the Group process, performance appraisal, personality and attitudes. |
Course Code : MBAH 404 Course Title: Business Research Methods |
Course Outcomes: |
At the end of the course students will be able to : CO1 : Understand and apply the Research process CO2: Decide on the Research design and sample design CO3: Use to probability and apply it in practice CO4: Test hypothesis using different testing methods CO5: To apply Chi-Square and ANOVA and understand the estimation used research |
Course Code : MBAH 405 Course Title: Economics for Managers |
Course Outcomes: |
At the end of the course students will be able to : CO1 : Apply Economic theories to business decision CO2: Use the theoretical concept of demand and supply analysis in practice CO3: Understand the cost concepts, theories of profit and business cycles CO4: Use different demand forecasting techniques and apply different pricing techniques in business |
Course Code : MBAS 408 Course Title: Computer Applications in Business |
Course Outcomes: |
At the end of the course students will be able to : CO1 : Apply Information Technology in business CO2: Understand E-Commerce and M-Commerce concept in reference to Indian \ business context CO3: Understand the computer basics related to hardware and software CO4: Acquire practical knowledge about MS Word, MS Excel , MS Power point and application and use of Statistical test |
Course Code MBAS 409 Course Title: Project Management |
Course Outcomes: |
At the end of the course students will be able to : CO1 : Understand Life Cycle and process of Project Management CO2: Rightly identity and select project CO3: Plan the project, create an appropriate organization structure , Resource consideration and manage the risk CO4: To adhere to quality management and measure the performance of project and evaluate the same |
Second Semester
Course Code MBAH 451 Course Title: Human Resource Management |
Course Outcomes: |
At the end of the course students will be able to : CO1 : Incorporate themselves in the changing environment of HRM CO2: Apply right recruitment and selection process in business scenario CO3: Understand the compensation management and the different incentives applicable at various levels of management CO4: Analyze the training needs, apply the right training method and evaluate the Same CO5: Give due importance to Employee health and Safety CO6: Understand the importance of Employee participation and Relations |
Course Code MBAH 452 Course Title: Marketing Management |
Course Outcomes: |
At the end of the course students will be able to : CO1 : Understand the marketing concepts and its evolution CO2: Analyze the market based on segmentation, targeting and positioning CO3: Know the consumer behavior and their decision making process CO4: Make decisions on product, price , promotion mix and distribution CO5: Understand the rural markets and the contemporary issues in marketing |
Course Code MBAH 453 Course Title: Indian Business Environment |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand relationship between environment and business; Applying the environmental analysis techniques in practice CO2: Understand Economic, Socio-Cultural and Technological Environment CO3: Know state policies Economic legislations and Economic reforms laid by the government |
Course Code MBAH 454 Course Title: Operations Research |
Course Outcomes: |
At the end of the course students will be able to : CO1: Apply Operation Research methods in practice CO2: Formulate and Solve linear programming models CO3: Understand the application of Transportation, Assignment, Network analysis, Game theory, Waiting line series and Replacement decisions in business scenarios |
Course Code MBAH 455 Course Title: Production And Operations Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand the historical background of modern industry and the Production function. CO2: Conduct Facility planning by making location and layout decisions. CO3: Understand Quality management practices followed by the companies |
Course Code MBAH 457 Course Title: Supply Chain Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Know the concepts of Supply chain – its benefits, trends and features CO2: Outline the difference between CRM and SCM CO3: Acquire knowledge on logistics management |
III Semester
Course Code MBAH 501 Course Title: Entrepreneurship and Small Business |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand the process of entrepreneurship and the institutional facilities available to an entrepreneur in India CO2: Know the process of starting a new venture and create their business plan. CO3: Know about valuation of business and the sources for financing new venture. CO4: Gain the knowledge on legal aspects and government policy relating to entrepreneurship. |
Course Code MBAH 502 Course Title: Management Accounting |
Course Outcomes: |
At the end of the course students will be able to : CO1: Recognize the importance of the application of management accounting concepts in various managerial decision making process CO2: Understand the various cost analysis required in business functioning. CO3: Prepare various statement related to financial position of a firm. |
Course Code MBAH 503 Course Title: International Business Environment |
Course Outcomes: |
At the end of the course students will be able to : CO1: Learn the nature, scope and structure of International Business. CO2: Understand the influence of various environmental factors on international business operations. CO3: Gain knowledge on Regional Economic Groups |
Course Code MBAS 504 Course Title: Strategic Financial Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Get familiarized with functions of financial management and decisions CO2: Value the securities CO3: Know various theories on capital structure and dividend policy CO4: Understand the concept of Venture capital and project planning |
Course Code MBAS 505 Course Title: Security Analysis And Portfolio Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Gain the knowledge about capital market and various investment avenues CO2: Know the risk return associated with different investments CO3: Understand different techniques of evaluating the investments |
Course Code MBAS 506 Course Title: Tax Planning |
Course Outcomes: |
At the end of the course students will be able to : CO1: Gain the knowledge different tax laws CO2: Know the impact of tax laws on companies and individuals CO3: Be familiar with different strategies to minimize the tax liability |
Course Code MBAS 507 Course Title: Marketing Research And Consumer Behaviour |
Course Outcomes: |
At the end of the course students will be able to : CO1: Apply the Research methodology and Research plan in practice. CO2: Understand the consumer behaviour and their buying process. |
Course Code MBAS 508 Course Title: Promotion And Distribution Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand the importance of promotion and distribution function in the entire chain of marketing CO2: Apply the concepts of public relations, sales management and physical distribution in business. CO2: Know on the concepts of retail management, supply chain management and virtual marketing. |
Course Code MBAS 509 Course Title: Retail Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand the concepts of effective retailing CO2: Know the recent trends in retailing in India CO3: Possess the knowledge of various retail formats and will be understand the retail customer |
Course Code MBAS 510 Course Title: Training And Development |
Course Outcomes: |
At the end of the course students will be able to : CO1: To understand the need for training and development and various methods of training and development CO2: CO3: Possess the knowledge of various retail formats and will be understand the retail customer |
Course Code MBAS 511 Course Title: Employee Relations Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand the significance of employee relations in modern organizations CO2: Gain knowledge on various legislations relating to employees relations. CO3: Apply the knowledge gain on Employee disciple, workers participation and Negotiation in practice |
Course Code MBAS 512 Course Title: Stress Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand the term ‘stress’ and its emotional basis CO2: Incorporate strategies to overcome stress CO2: Know the cognitive aspects of stress |
Course Code MBAS 516 Course Title: Hospital Services Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Be acquainted with speciality services like OPD, Radiology , Diagnostic etc CO2: Understand the development and preconditions of health care services in India. CO3: Gain knowledge on Risk management and occupational safety in Hospitals |
Course Code MBAS 517 Course Title: Hospital Planning And Administration |
Course Outcomes: |
At the end of the course students will be able to : CO1:Apply management functions in Hospitals CO2: Use computers for the evaluation of Hospital services CO3: Plan and design – Administrative services, medical and ancillary services, supportive services , public area and staff services |
Course Code MBAS 518 Course Title: National Health Plan and Health Economics |
Course Outcomes: |
At the end of the course students will be able to : CO1:Understand the various health plans and programs prevailing in the country CO2: Apply economics in the health care sector CO3: Know the pricing of health services and health insurance |
IV Semester
Course Code MBAH 551 Course Title: Strategic Management |
Course Outcomes: |
At the end of the course students will be able to : CO1:Understand the overview of strategic management CO2: Analyse the internal and external environment, formulate strategic intent and understand the different levels of strategy. |
Course Code MBAH 552 Course Title: Project Report |
Course Outcomes: |
At the end of the course students will be able to : CO1: Study on an Emprical research topic CO2: Gain exposure while doing survey CO3: Expand their knowledge base with literature review on the current topic CO4: To apply research test to various problems pertaining to research area. |
Course Code MBAS 553 Course Title: Financial Services |
Course Outcomes: |
At the end of the course students will be able to : CO1:Gain knowledge on existing and emerging areas of merchant banking financial services CO2: Understand the credit rating process adopted by the various institution CO3: Know on Hire purchase and leasing system |
Course Code MBAS 554 Course Title: International Financial Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand Foreign exchange and its relevance to survival of Companies in international markets CO2: Gain knowledge on International Monetary system CO3: Know on International fund flow and about International Financial markets and Instruments |
Course Code MBAS 555 Course Title: Corporate Financial Restructuring |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand about Mergers, Amalgamation and Takeovers CO2: Gain more knowledge on the revival of sick companies CO3: Understand all aspects and intricacies of law and practical issues affecting and arising out of corporate restructuring
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Course Code MBAS 556 Course Title: International Marketing Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Analyze about international marketing, its opportunities and promotional policies of the governments to augment trade. CO2: Gain in-depth knowledge on Export – procedure & documentation, product planning and policy, Pricing, Distribution, Promotion and Financing |
Course Code MBAS 557 Course Title: Service Marketing |
Course Outcomes: |
At the end of the course students will be able to : CO1: Know in detail about the Service Sector and apply the 7 P’s of Service Marketing CO2: Understand the consumer behaviour in Service Sector CO3: Set standard and measure service quality and productivity |
Course Code MBAS 558 Course Title: Rural Marketing |
Course Outcomes: |
At the end of the course students will be able to : CO1: Gain Conceptual knowledge about rural marketing with special reference to Indian context CO2: Understand the Rural market distribution CO3: Know about the consumer behaviour and trends in Rural marketing |
Course Code MBAS 559 Course Title: Global Human Resource Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Acquire exposure to the concepts, principles and the changes Occurring in the field of HRM at the national and international level. CO2: Understand International staffing, performance appraisal and Management Development |
Course Code MBAS 560 Course Title: Compensation Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand and design compensation system. CO2: Gain knowledge on Economic and Behavioural Dimensions of Compensation Management CO3: Administer the compensation package for special groups |
Course Code MBAS 561 Course Title: Performance Management |
Course Outcomes: |
At the end of the course students will be able to : CO1: Know about the Performance Appraisal – its scope, concern and its implications CO2: Plan , Develop and Monitor Performance Appraisal system |
Course Code MBAS 565 Course Title: Quality Management in Healthcare Organization |
Course Outcomes: |
At the end of the course students will be able to : CO1: Implement the quality improvement activities and the tools necessary to evaluate and improve the efforts toward quality of care. CO2: Gain in-depth knowledge about Hospital Accreditation and Medical Audit |
Course Code MBAS 566 Course Title: Legal Issues In Healthcare & Business Ethics |
Course Outcomes: |
At the end of the course students will be able to : CO1: Know about the various legal aspects concerning health care CO2: Know about ethics and corporate social responsibility in health sector |
Course Code MBAS 567 Course Title: Health Entrepreneurship |
Course Outcomes: |
At the end of the course students will be able to : CO1: Understand about health entrepreneurship and its scope. CO2: Know about Business plan, Financing options and Statutory requirements for launching a new health venture, CO3: Gain knowledge about Techno and Social Entrepreneurship |
A unit of Laxmi Memorial Educational Trust ® NAAC Accredited Institute Approved by AICTE New Delhi, Affiliated to Mangalore University, Recognised by Govt of Karnataka.